Sustaining Success with Eco-Conscious Innovation at El Corte Inglés
Our company’s successful partnership with El Corte Inglés, Spain’s premier and Europe’s largest department store group, began at the Canton Fair in 2017 . There, a buyer for the retail giant was immediately impressed by our reusable and 100% biodegradable PLA coffee cup.
This initial engagement led to a direct order, which has resulted in consistent repeat business for eight consecutive years. The product, a 350ml cup tailored to the commonly accepted volume standard in Europe, has proven to be an enduring success. Featuring two color options, each with designs that promote environmental awareness, this eco-friendly coffee cup has maintained a permanent place on the shelves of El Corte Inglés stores for nearly a decade, demonstrating remarkable longevity and customer appeal .
The collaboration highlights how a commitment to sustainable innovation can meet the high standards of a major global retailer and resonate with consumers long-term.
